GE3V17049 The Cultural Cold War

Class 5 African Propaganda

The communication model provides us with a  way of analyzing African propaganda material. Use this model to respond to the questions below.


Each team has to make a power point presentation to answer the questions below and present in our class via the "share screen" option.

Assignment & Readings

Next step: Discussion with team member




1. Who is the Sender? What can we infer from the propaganda content about what motivated the sender?


2. What is the message? What is the implicit and explicit message? Give an example to illustrate your point?

3. How is the message conveyed? What is being said, what is left out? What medium is used to communicate this message?


4. Who is the target audience? What does the content of the propaganda imply about the target audience?


5. Is this Soft Power? What is the power of culture? What are the supposed effects of PR?

6. Does this fit in with the overall strategy? (Eisenhower’s public diplomacy doctrine etc…)

PROPAGANDA MATERIAL (can be found on Blackboard)

African Propaganda 1

​Afro-American Jazz artists were send abroad 

  •  ‘Chapter 2: Swinging into Action: Jazz to the Rescue’, 27-57, Eschen, Penny Von. Satchmo Blows Up the World: Jazz Ambassadors Play the Cold War. Boston: Harvard University Press, 2006. (30pp)

  • PBS created a documentary series:

African Propaganda 2

​USIA created a pamphlet series that linked freedom in Africa with freedom in the U.S.

  • USIA pamphlet, ‘They Wanted Freedom by Arthur Good friend’, 1963.

African Propaganda 3

This is a strategic paper that USIA wrote behind closed doors. What can it tell us about cultural diplomacy towards Africa and the Third World

  • Office of Research and Analysis, The Communist Presence in Guinea: a soviet experiment in West Africa, 18 May 1960

African Propaganda 4

​The Point 4 programme was a development programme set up by Truman

  • Point 4 Pioneers, pamphlet from the Truman Library

African Propaganda 5

USIA also produces guidelines for its personel about how to portray U.S. culture to global audiences

  • Portraying American Culture to the World

African Propaganda 6

USIA also published reviews of its activities, a good source to see what operations were about in the Third World

  • USIA Review Jan-May 1966



Propaganda 1 Team A H N 

Propaganda 2 Team B  I O

Propaganda 3 Team C J P

Propaganda 4 Team  E K Q

Propaganda 5 Team  F L 

Propaganda 6 Team  G M